Top 10 Online Watch Stores with Best Luxury and Designer Timepieces


Last updated: Feb 18, 2020  ||  See also our 2018 ranking of the 10 Luxury Watch Brands here

A recent World Watch Report indicated a growth of the luxury watch market in 2016 with an average +9% year-to-year traffic increase for most of the watch brands. Regardless of pricing, luxury watches are getting more and more popular around the globe. If you are also into luxury accessories and world-renowned designer timepieces, you know that you’ll spend a lot on purchasing a new watch. To help you find your preferred products at better prices, we created a list of top ten online watch stores with best selections of luxury (and also designer) timepieces.

Here are the top 10 online stores we recommend considering:

  1. Jomashop – This website is a great place to shop for luxury watches, but also for jewelry, fine writing instruments, sunglasses, gift items, and more. The company has been in business for over 25 years now and is an expert in providing first-class customer service. Visit their “Holiday Sale” page to find limited-time deals and save up to 65% OFF. Jomashop offers a free domestic shipping and a 30-day return policy.
  2. Ashford – This is an Internet Retailer Top 500 site with over 1,000,000 satisfied customers worldwide since 1997. They guarantee to sell 100% genuine watches that are free from any serial number tampering. All items are in-stock and are promptly shipped in their original boxes and with original packing. You get a two-year warranty and a 15% discount for a membership signup. Their Clearance section always features great bargains (some exceeding 80% in savings).
  3. Princeton Watches – This one is an authorized retailer for brand watches since 1997 and is considered to be one of the earliest eCommerce watch retailers. Here you can find watches from Ernst Benz, Citizen, Lacoste, Movado, and other world-renowned designers — all coming with the manufacturer’s warranty. Moreover, there is an option to order an engraved watch or clock as a gift for a special occasion. The company offers a free UPS Ground shipping on all orders, free 2-day shipping on $149+ orders, and a 30-day return and exchange policy.
  4. Watch Station International – It’s an online watch store with a great collection of women’s and men’s watches from such well-known brands as Armani, Karl Lagerfeld, DKNY, Burberry, Adidas, and many more. Sport, fashion, bracelet and other watch categories are available for you to choose from. The company has a 90-day from the purchase date return policy, and a standard shipping is free on all orders.
  5. AuthenticWatches.com –  It’s a family-owned company that specializes in selling Swiss Made luxury timepieces since 1979. AuthenticWatches.com is a top rated seller on ResellerRatings.com, Google Shopping, eBay.com, and Yahoo Shopping. They strive to serve their customers like a family and, over the years, have gained over 100,000 satisfied customers in return. As an additional bonus for shopping with this website, you’ll receive a free shipping within the U.S. and worldwide. Their Blowout Sale section — featuring savings “up to 76% off” — is worth a browse.
  6. Ross-Simmons – This is one of the nation’s leading value-priced retailers of fine jewelry, which carries multiple iconic watch brands at great prices. Here you will find a great selection of timepieces from Omega, TAG Heuer, Raymond Weil, Citizen, Rolex, and dozens of other famous watch-makers. Most timepieces come with free shipping too.
  7. Reeds Jewelers – Just as the previous retailer, this one is much broader than just watches. However, it also deserves a mention as they carry quite a selection of everyone’s favorites: from Cartier to Omega, and from Bulova to Tissot. In their Sale section you may always pick up great watch deals, saving hundreds on your purchase. Shipping at this online store is always free – on all orders.
  8. TrueFacet – This is an online marketplace for selling and buying jewelry and watches. TrueFacet follows an authentication process handled by diverse experts to make things easier for the end users and to make sure you receive a 100% authentic product. If for any reason the authenticity of your purchase is not satisfactory to you, they’ll issue a full refund and accept the return of the item.
  9. Samuels Jewelers – This jewelry merchant has an interesting selection of pre-owned Rolex certified watches (both for ladies and for men). What’s interesting is that these are “web exclusives” – meaning, they are available online only. You may also check out their Clearance section where you may score some less expensive timepieces at bargain prices.
  10. Palm Beach Jewelry – This is a great alternative for less expensive watch options. Popular brands like Invicta and Seiko, as well as numerous options for watches featuring Swarovski elements and crystals, will be found here.

If you’re in the market for very inexpensive ones, consider watches from Gamiss.

It is also worth considering brands’ own online stores. Such are being run by Fossil, Michele, TomTom, Deewatch, and a number of other brands.

Finally, if you are looking for a great gift for a sports fan – check out FansEdge’s collection of team-specific watches, as well as the official NFL watches here.

Pamper yourself or your loved ones with a new timepiece purchased from one of these websites! And, as always, in case we have missed your favorite online watch store, please do add it through the “Comments” area below.


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