e.l.f., often misspelled as “elf”, is an abbreviation that stands for “eyes”, “lips” and “face”. When founding e.l.f. Cosmetics in 2004, Joseph Shamah and Scott Vincent Borba realized that one way to succeed in the highly competitive cosmetics industry is to start offering high-performance beauty products at unbelievably affordable prices. And their plan worked. Six years later elf Cosmetics is one of the fastest growing beauty companies worldwide. They carry over 300 beauty products, price tags for most of which are at $1.00, $3.00 and $5.00.
e.l.f. Cosmetics now trades in 17 countries across the globe. In the U.S. elf products may be purchased at Target, Walmart, Dollar General, and Kmart; but over 50% of e.l.f. sales come from their online storefront, which in addition to great prices often run great sales promos too.
Now, to navigate better in the world of elf makeup and cosmetics, it is always good to know what their bestsellers are. Today we want to bring you such a list. Here it is (note: only one product on this list costs $6, while the vast majority cost $3 or less):
Top 10 Best Selling Products
- Endless Eyes Pro Mini Eyeshadow Palette (Limited Edition)
- Makeup Mist & Set
- Mineral Face Primer
- Cream Eyeliner
- Eyeshadow Primer
- Waterproof Eyeliner Pen
- Eye Shadow Brush
- Body Lotion
- Bath Gel
Enjoy e.l.f., and, as always, if we have missed their cosmetics or makeup product that you particularly appreciate, please do post about it in the “Comments” area below. It will help our other readers too.