10-Point Unbiased Review of Unbounce: Features, Pricing and Much More

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Whether you’re building a new website or improving the one you already have, your landing pages should be the center of attention. They are your best chance to convert traffic into leads and sales. How do you get high-converting landing pages? The word has it that you can build them yourself with Unbounce and get professional-like results at a fraction of the price.

We wanted to see if it is true or just another marketing hype, so in our below-outlined Unbounce review we took a closer look at what it is that they have to offer. We will disclose our findings regarding 10 of the most important aspects related to it in the following lines. Things will get pretty interesting, so keep reading!

The Truth about Unbounce: What It Is, How It Works, Features, Price,  Reputation, and More!

1. About Unbounce

Unbounce is a revolutionary and complex conversion platform. It promises to help online merchants and marketers build high-converting landing pages and improve the ones they already have. With it, you can build a custom landing page for each marketing campaign you run, no matter its specific. This way, you can easily engage website visitors and convert them into subscribers and/or paying customers.

Besides enabling you to build awesome new landing pages from scratch, Unbounce also lets you customize any existing pages on your website with popups and sticky bars. You can trigger the popups and sticky bars according to the time a visitor spends on a page, their referral URL, cookie, location, and other actions.

Displaying a special offer and/or call to action at the right time can be a decisive step in turning web traffic into leads and sales. Unbounce makes it easy to accomplish. Moreover, by using it, you will improve your Google AdsQuality Score and, thus, lower your cost per click and get more with the same ads budget.

Using professional services for all this would cost you a fortune and not necessarily guarantee results. Doing it with Unbounce will only cost you the price of the tool, and provide you the freedom to experiment and improve as you see fit. But you don’t have to decide now, as we have a lot more to cover.

2. Ease of Use

Are you a web developer or really passionate about web design? If not, you want a tool that is easy to use and doesn’t require technical expertise. That’s what you get with Unbounce: intuitive interface, easy-to-follow instructions, simple drag-and-drop, click, and upload actions.

You don’t have to worry about coding and you have access to AI-powered templates that you can customize with ease. Once you’ve created a landing page, popup, or sticky bar that you are proud of, you can duplicate and adjust it as you see fit.

Should you encounter any issues, you have access to valuable and extensive Resources, a responsive Help Center, and a friendly and helpful Community. It would be impossible not to find the solutions and answers you need. But the free trial is the best way to assess how easy to use Unbounce really is.

3. Free Trial

Yes, you get a chance to review Unbounce (thoroughly) before you actually pay for it. The trial period is of 14 days. To benefit from it, you create your account and introduce your credit card or PayPal information. This will give you full access to the platform.

You will only be charged on the 15^th day from creating your account. If you are not satisfied or you do not wish to continue, make sure to cancel your free trial. You can do so from the “Manage Account” section on your account dashboard.

If you’re thinking of canceling one account and creating another one to continue using the tool for free, don’t! The Unbounce Terms and Conditions prohibit it, and they have their ways of monitoring accounts and cookies to prevent such attempts.

4. Unbounce’s Landing Page Analyzer

Another interesting tool to try is the Landing Page Analyzer. You can use it to analyze your current landing page and see where you stand in terms of conversion potential. You will receive a detailed report and practical suggestions to boost your conversion rate.

The best part about this tool is that it is free. To use it, you only have to fill in some data regarding your contact details, page, traffic sources, keywords, etc. It is up to you if you follow the recommendations you receive or not but getting a new perspective on your landing page cannot hurt.

5. Main Features

Unbounce comes with an impressive package of features, reviewed below.

Page Builder Features

• Easy one-click and drag & drop addition, removal, and customization of page elements
• Easy to customize templates, easy to brand and align with your branding efforts
• All landing page, popup, and sticky bar templates are 100% mobile responsive
• Create AMP-ready landing pages that load up 85% faster than traditional pages
• WordPress plugin allows publishing pages to WordPress websites with a single click
• Dynamic Text Replacement swaps keywords according to your prospects’ searches
• Publish the pages you create with Unbounce to any domain
• Schedule actions (new page redirections, custom confirmation messages, etc) for visitor forms
• Declutter landing pages by moving extras to user-triggered lightboxes
• Create fluid 3D-like user-experience with parallax scrolling
• Enhance landing page experience with fullscreen background images
• Easy integration of video widgets and backgrounds
• Script Manager allows you to embed Google Analytics and custom scripts to several landing pages at the same time
• Choose from 840+ typefaces and help your landing pages stand out with the built-in Google Fonts
• Unbounce Webhooks and API let you send push notifications to any server and built custom integrations
• SVG graphics and logos support
• Fast page, popup, and sticky bar loading from any location through five global data centers and the Unbounce CDN (content delivery network)
• Automatic image optimization to ensure high quality and fast loading
• Automatic page optimization according to Google’s PageSpeed Insights
• Faster loading secured by optimized CSS delivery, minified JavaScript resources, leveraged browser cashing, content prioritization, etc.
• Possibility to customize and launch popups and sticky bars on any web page
• Access to Themeforest Marketplace and over 180 customizable landing page templates
• Freedom to transfer your landing pages in and out of Unbounce and share them with other users
• Access to valuable conversion optimization tools
• Free conversion rate testing for unlimited landing pages

Features Referring to Popups and Sticky Bars

• Easy drag and drop creation and customization
• Preset triggers according to visitor action
• Page targeting by URL, URL-related rules or UTM codes
• Location-based, referring URL, and cookie-based targeting
• Choose display frequency and schedule your popups and sticky bars in advance
• Automatic integration with email, analytics, marketing automation tools
• Easy to customize templates, advanced tools for creating your own, and the possibility to pinpoint existing templates according to campaign type

Features Available to Marketing Agencies

• Manage multiple clients from the same account
• Group landing pages by client and campaign type
• Set multi-user permissions
• Transfer or archive accounts
• Organize and export client leads.

Security Features

Things look good as far as security is concerned as well. You can count on content and data security, 24/7 support, data privacy protection, and CASL, GDPR, and PCI-DSS compliance, Automatic SSL encryption, 99.99% uptime, I.P. filter, single sign-on, and two-factor authentication and audit reports.

6. Benefits

Here are some of the most valuable benefits of using Unbounce:

• Get more leads and sales for the same budget! When you direct your paid ads to custom landing pages, you create a better user experience that results in a higher conversion rate and more effective ad dollar spending. You can also boost the conversion of other pages on your website by using popups and sticky bars.
• Launch more campaigns faster and without developer or technical support! Unbounce makes it easy to build and optimize landing pages, sticky bars, and popups for any campaign. You can choose from over 100 templates, play with features and creatives without requiring any coding or technical skills.
• Create targeted, contextual, high-converting campaigns. You can customize every element of a landing page, pop up, or sticky bar to match your current offer and your branding and marketing efforts.
• Analyze and boost page conversion rate. The value of your landing pages resides in their ability to convert traffic into leads and sales. With Unbounce, you get access to a free page analysis and reporting tool that helps you figure out what’s wrong with your pages and what can be improved.
• Improved flexibility and creative control compared to other platforms. You have complete freedom to create new pages, popups, and sticky bars, and customize templates and previously created materials as you see fit.
• Easy integration with most marketing tools and apps. Besides its 60 native integrations and open API, Unbounce also integrates with Zapier, which ensures its connectivity with over 900 other apps and tools.
• Excellent customer support for all Unbounce plans. Whether you decide to communicate by phone, email, or live chat, someone will always be there ready to answer your questions and guide your steps. The languages covered, besides English, are German, French, Spanish, and Portuguese.

7. Unbounce vs. Its Main Competitors

As you may already know, Instapage and Leadpages are Unbounce’s main competitors. Although the three tools have many features in common, on a closer review Unbounce is the one who gains the upper hand. Here are some reasons to choose Unbounce over the competition:

• Higher flexibility and customization
• Possibility to add popups and sticky bars to existing webpages
• Faster page loading
• Testing and integration with Google Analytics and many more tools and apps

Marketing Automation platforms like HubSpot or Marketo include page builders as well. However, those are no match for Unbounce, which is more advanced and intuitive. The best part is that Unbounce integrates with the most popular marketing automation tools, complementing their functionalities.

Of course, you can also develop new landing pages and customize existing ones in-house. However, the process will be by far costlier and more time-consuming. Also, leaving hassles like personnel recruitment and training aside, there is no guarantee the newly-built landing pages will convert as well as Unbounce creations do.

8. Reputation

Although Unbounce is not BBB accredited, it has an A rating with the Bureau and no complaints or negative reviews. Its online reputation is impressive, marked by predominantly positive reviews. It has an average rating of 4.5/5 stars from hundreds of user reviews on Capterra, G2 Crowd, GetApp, and more.

The occasional complaints refer to the free trial requiring credit card or PayPal account details, poor integration with or support of less popular tools and solutions, and customer support lags of up to 24 hours. However, negative reviews are rare and not always funded or from verified users.

9. Plans and Pricing

Depending on your needs and budget, you can choose between three plans. All of them are available with both monthly and annual billing, the latter option bringing about savings of 20%. Here are the plans and the differences between them.

It is important to note that the Essential and Premium plans come with a traffic limit of 500,000 visitors. For the Enterprise plan, the limit is much higher but set on a case-to-case basis.

If you start using Unbounce and you later conclude that another plan is more suitable for your needs, you can easily switch to the new plan from your account dashboard. Upgrades are effective immediately. Downgrades become effective when your current billing cycle ends.

If you like what you’ve found out about Unbounce so far but you are worried about costs, there is a way to diminish them.

Sign up with Unbounce through this link and you’ll get 20% off your first three months!

10. The Unbounce Partner Program of How to Earn Back Your Spending and Make Money

Our Unbounce review would’ve not been complete without drawing attention to their “Partner Program”. It works like this: if you decide that Unbounce is helpful, worth its price, and worth recommending to others, you can join the Unbounce Partner Program. You’ll have access to exclusive partner perks and new user features.

Upon joining the program, you get immediate access to personalized links, promotional materials, and resources, to help you spread the word about Unbounce. Anyone signing up through your link receives the exclusive 20% discount for the first 3 months they pay. For every new customer you bring in, you get 20% of their payments for as long as they continue to use Unbounce.

The Bottom Line about Unbounce

Now you know more about Unbounce: it’s easy to use, fast, complex, effective, and endorsed by hundreds of users. It could be just what you need to sell more with the same ads budget. The least you can do is take advantage of the 14-day free trial.

As you get to it, remember to share your experience with Unbounce and let others know what to expect in a comment below!

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