Top 10 Best Online Toy Stores in the USA

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[Last updated: 10/29/2018]

Every year, USA consumers spend $21 billion in toy stores. Most of the money is being spent on games and puzzles ($2.09 billion), action figures, role-play toys, and accessories ($1.37 billion), and plush animal toys ($1.26 billion) and a large chunk of these are purchased in online toy stores.

As parents, we often associate toys with offering our kids a happy childhood. We want them to have everything their hearts desire, everything we could not have as children. How do we make it happen without wasting precious time wandering from one toy store to another and without breaking the bank?

It used to be as simple as stopping by the nearest Toys”R”Us store or browsing their online inventory. Unfortunately, they are going out of business, and they’ve stopped selling toys online. The final sales in their local toy stores began on March 23, so you should give up the idea of finding a particular toy in their inventory. You can either choose from the remaining products or find other toy stores that meet your needs.

Although we regret the situation, there is nothing we can do about Toys”R”Us. The only thing we can do is to help you find other online toy stores with wide and attractive inventories and affordable prices. According to our research, the ones in the list below should meet your needs and budget, and help you put a smile on your child’s face.

10 Best Online Toy Stores in America

1. Amazon

The old Amazon is difficult, if not impossible to beat when it comes to toys. From character dolls and action figures to puzzles games, car and train models, outdoor toys, and even playground sets, they sell everything you can think of. Sure, browsing through the thousands of products can be a challenge, and you risk getting carried away.

However, you can use the search filters, from age and type of toys to brands. As you are about to discover, LEGO, Hasbro, Mattel, LeapFrog, Fisher-Price and many other famous brand toys are at home on Amazon. All you need is the patience to find them and the money to pay their price.

2. AliExpress

When shopping for toys on the AliExpress website, you will either jump of joy or go crazy browsing through the over 600,000 products. Whether you’re looking for action figurines, dolls, stuffed toys, for remote control toys, classics, or learning and education toys, it would be impossible not to find what you’re looking for here. The good news is that the prices are very accessible, so even if you give in to temptation and buy more toys than you were planning to, you won’t break the bank.

3. Rakuten

Very similar to Amazon, although not yet as famous, Rakuten has a huge inventory of toys from all categories and all famous brands as well. The toys category alone features over 16,000 products. Their prices are very affordable, and often subject to additional discounts.

You cannot go wrong shopping at this online retailer, and if you take the time to locate the same product on both Rakuten and Amazon and compare prices, you’ll surely get the best deal.  Just like the two stores above, Rakuten too allows you to meet several needs in the same shopping session, featuring products from all categories.

4. TomTop

This store carries thousands of captivating toys for kids of all ages and interests, and for budgets of all sizes. From new release remote control toys to vintage toys, from puzzles and educational toys to plush toys and dolls, from action figures to multi-player games and musical instruments, all categories are covered.

We like the fact that their inventory includes over 6,000 products, some from worldwide famous brands, like Xiaomi, Lepin, DJI, GoolRC, Hubsan, Visuo, JJRC, Syma, Joyo, Cheerson, and more. Many of their products end up in the flash sales section and can be bought at incredible prices.

5. FunToyMall.com

A visit to this store is a life-changing experience. Their products are neatly organized and attractively displayed with the obvious purpose to hypnotize you. They feature classics like Betty Boop, but also figurine sets with the latest Disney characters, Marvel and DC Comics action figures, and animal and dinosaur figurine sets.

You can choose from dartboards, easels, model planes and cars, bath toys, learning and education toys, plush toys, and pedal bikes and cars, to name just a few. There are thousands of products waiting to put a smile on your child’s face, just give them a chance.

6. Fun.com

If the offer of the above stores is too much for you and you are worried that you may end up buying products from other categories as well, perhaps you’ll prefer a store dedicated to fun and entertainment, with a limited inventory. Fun.com features over 1,500 products from categories like:

• Action figures
• Construction toys
• Dolls and toy figures
• Playsets
• Plush
• Puzzles
• Games
• Tents and Tunnels
• Blind Box Toys
• Toy Craft Kits
• Vehicles
• Toy Weapons & Accessories

Disney princesses, anime heroes, Barbie, Despicable Me, DC Comics, and Curious George are just a few of the characters you can find in this store. Fun.com allows you to bring stories to life for your kid without going bankrupt. We love its focus on fun and entertainment.

7. Walmart

Shopping at Walmart is a wonderful experience, no matter what you’re looking for. It gets better in the toys department. They carry everything you could possibly want, from electronics to art supplies, swing sets, and classic favorites.

LEGO, Barbie, Crayola, NERF, Fisher-Price, and more – all kids’ favorite toys have a place and an affordable price here. We love the considerable inventory, the focus on accessibility, and the fact that you can shop for many other different products in the same place.

8. Boscov’s

We’ve talked about Boscov’s in our post on clothing stores. We’re glad to report they don’t disappoint buyers when it comes to toys either. Their inventory includes over 1,800 products, ranging from princess dresses and action figures to classic dolls and cars, kinetic sand, outdoor toys and kids’ furniture.

While we love their accessible prices, we can’t help wishing they had their toys organized by subcategories, or at least provide some search filters. However, if you know what you’re looking for, the store’s search button should make finding it easy.

9. Baby Earth

This store has one of the largest inventories of eco-friendly toys on the U.S. market. Although not all of their products follow the principles of green-living, the idea in itself is attractive, especially for parents worried about the chemical dyes and plastic in many of today’s toys.

They have two toys sections: Learning Toys, organized by activity, and Baby Toys, organized by user age. Together, they summarize close to 1,700 products. Their prices are not the lowest on the market, but safety and quality always come at a price.

10. NEST Learning

As parents, we try to prepare our kids for life, stimulate them to learn as much as possible, and teach them to appreciate simple, classic games. Nest learning makes it easier, as their inventory focuses on learning and educational games.

They offer solutions for active and creative play, indoor activities, multi-player activities, summer learning, and more. They too carry famous brands, like Learning Resources, VeggieTales, LeapFrog, Melissa & Doug, and more. We appreciate their effort to recommend age-appropriate products.

Which Toy Stores Do You Prefer and Why?

We realize there are many other online toy stores worth visiting and shopping at out there. We actually had a hard time limiting our list to the above ten stores. It was quite a challenge to leave out the Warner Bros. shop, with its irresistible themed toys and collectibles. We also loved KimmyShop, with its attractive offer and neat organization.

If you think other online toy stores are worth a place on this list, don’t hesitate to mention them in a comment, and we will gladly review the above ranking. Let’s work together to make kids happy with minimum effort and expenses for the parents!

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